Why are games not selling well?
Why are games not selling as well anymore?
A question we’ve seen raised a few times. I think, it’s because the consumer changed. Not in terms of demographics, but in terms of behavour.
Find out why we think that and how to address it in our article here!
Why is Community Management Important?
What makes community management so important in today’s world of marketing?
Find out in our latest deep dive blog post!
What is a good meeting?
What makes for a good meeting is a question rarely asked. Community teams can sometimes face extra challenges as a result.
Find out where we're coming from when we argue the player's case in our article!
Test Phase Nomenclature & Player Expectations
The naming of your test phase can have a significant impact on the player expectation and the data you're going to gather to answer your research questions.
What is the difference between an Alpha, a Beta, or a Technical Test?
Find out here!
What is Sentiment?
What is sentiment? Why does it matter and how can it impact your game?
Find out as we explore 2 case studies in our YouTube series Community Management 101.
What is a Strategy?
What is a strategy? How would you go about building one for community, and what else do you need before entering the planning stage?
These are all questions we’re answering in our series Community Management 101 in our YouTube series.
What is Momentum?
What is momentum of a brand and community? How can you generate, nurture and even accelerate it.
Find our more about Momentum in our YouTube series Community Management 101.
What is Community?
How to think about community, and what does community management help you impact? You can find out in the first episode of our mini series community management 101!
Why competitor games matter more than you might think
Other games have a rather greater impact on your game than you might think. It’s not just their game, it’s also everything surrounding it that defines the community dynamics for yours.
Who is the most important person in the studio?
It is the player. Understanding behavioural drivers and dynamics is key in making player centric decision and design choices.
Why gamers and web3 are complicated
Web3 and gamers are having a difficult relationship, ever wondered what the fundamental behavioural reasons are why that might be?
Why Saudi Arabia might face difficulties recruiting the gaming industry.
It’s exciting times where middle east is growing their video games sector. But it might face a few more challenges when it comes to talent.