What is Momentum?

In our second episode of Community Management 101 on our YouTube Channel, we explain the concept of Momentum. How it works, what to consider, how to maintain, and even accelerate it.

It can sometimes be a difficult concept to wrap your head around, when it comes to momentum, as it is a long term mindset and view that is focused on trend and direction, rather than moments in time, or a number of a single piece of content.

In summary: in order to grow community, and build momentum for a brand, it takes time, and consistency. How you can measure it you can watch above!