What does a Community Manager do?

In our latest video of our Community Management 101 Series, we give a high level overview of what a community manager does!

The 3 key areas

• Social Media & Online Activity

  The most visible and obvious one, does include what most of you might think. It’s managing, and looking after social and online channels. But it only accounts for about 30% of the overall activity.

• Internal Community

  The second part is the internal side of things. Managing the feedback flow, helping better understand the user, and what challenges they face. A community manager is the voice of the customer internally, and helps to make user centric decisions.

• Sentiment Data & Emotions

  A community manager understands the customer. Our emotions dictate our behaviour, and it’s the power of community management, to really understand our emotional drivers, and ultimately influence them.

  The crown is quantifying emotions. And the marry the two schools of thoughts of “it’s about the vibes”, and “what does the data say”, together.

If you’d like to learn more about community management, how to optimise it, how to build a team that uses sentiment data and emotions to make user centric decision, or how to scale your team, you can reach out to us here!