From Hype to Habit
When we build hype towards launch, we must not forget what comes after!
Find out about the 4 phases from initial excitement to launch, and what comes next!
The Emotion Map: The Wheel of Emotions for Deep Understanding
What emotion are we looking to target? What is it called? Luckily there’s a handy map that helps up map these.
It’s the wheel of emotions that serves as our guide.
A 5 Step Guide to Crafting Emotions
Want to know how you can create better content?
Following our 5 step guide helps you create better content by focusing on the emotion!
If Your Content Doesn't Create Emotion, Then It's Bad Content
Stop creating content, start creating emotions!
The key to making better performing content it to create emotions with your content!
Find out some insights into how and why this works in our latest article.
Hot Take: X, formerly Twitter, is no longer worth it for Brands
Is X even worth it anymore for brands?
We question the ROI, and point out the problematic emotional state your user would be in when reading your X posts.
Why are games not selling well?
Why are games not selling as well anymore?
A question we’ve seen raised a few times. I think, it’s because the consumer changed. Not in terms of demographics, but in terms of behavour.
Find out why we think that and how to address it in our article here!
Why is Community Management Important?
What makes community management so important in today’s world of marketing?
Find out in our latest deep dive blog post!
Why competitor games matter more than you might think
Other games have a rather greater impact on your game than you might think. It’s not just their game, it’s also everything surrounding it that defines the community dynamics for yours.