Test Phase Nomenclature & Player Expectations
The naming of your test phase can have a significant impact on the player expectation and the data you're going to gather to answer your research questions.
What is the difference between an Alpha, a Beta, or a Technical Test?
Find out here!
What is Sentiment?
What is sentiment? Why does it matter and how can it impact your game?
Find out as we explore 2 case studies in our YouTube series Community Management 101.
Who is the most important person in the studio?
It is the player. Understanding behavioural drivers and dynamics is key in making player centric decision and design choices.