Why are games not selling well?
Alex Eichinger Alex Eichinger

Why are games not selling well?

Why are games not selling as well anymore?

A question we’ve seen raised a few times. I think, it’s because the consumer changed. Not in terms of demographics, but in terms of behavour.

Find out why we think that and how to address it in our article here!

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Test Phase Nomenclature & Player Expectations
Alex Eichinger Alex Eichinger

Test Phase Nomenclature & Player Expectations

The naming of your test phase can have a significant impact on the player expectation and the data you're going to gather to answer your research questions.

What is the difference between an Alpha, a Beta, or a Technical Test?

Find out here!

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What is a Strategy?
Alex Eichinger Alex Eichinger

What is a Strategy?

What is a strategy? How would you go about building one for community, and what else do you need before entering the planning stage?
These are all questions we’re answering in our series Community Management 101 in our YouTube series.

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