For a unified player experience

Why are we here

Everybody plays. It’s human to play, and we do so throughout our lives. Play takes many different forms and shapes, from child-like play, boardgames, sports, theatre and drama, playing with an idea, or video games.

Play brings people together, educates and teaches, stimulates, makes us think, immerses, relaxes, and builds communities through connecting with others.

We believe that play as a core part of the human experience, should be as wide spread, friction free, and easy to access for everyone.

How we do it

We use a behavioural social science approach across the entire player journey to help make play as positive of an experience as possible. To serve the goal of positive player experiences across the entire ecosystem.

Play is an emotional journey, and any and all interactions surrounding it, tarnish, or feed the positive emotions of play. With our behavioural approach, we can prevent or smooth the friction points, as well as nurture and reinforce the positive.

What we do

We apply our behaviour based approach across three sectors, and are happy to do so on an ongoing, regular basis, a single project, a campaign, or even just to provide a starting point to set you on the right path.  

  • Strategies & Planning

    Community strategy
    Social Media strategy & planning Channel strategy
    Content strategy & planning Campaign strategy & planning Community Leader & Moderator Deflection and Knowledge Strategy Risk Mapping & Assessment Feedback consolidation
    Test phases
    Launch strategy & planning

    Community Documentation

    Code of Conduct
    Incentive reviews
    Community Management guides
    Quantified and qualitative feedback Tricky Q&A
    FAQs

    Flows & Player Journey

    Player journey mapping
    Journey design and documentation

  • Player Profiles

    Target audience

    Social listening

    Sentiment – “quantified emotions”

    Surveys

  • Trainings

    Social Listening, behavioural approach to community management, content and channel management, etc.

    Optimisation

    Feedback process and tools

    Organisational Optimisation

    Cross departmental alignment

    Process design/review/optimisation

    Internal evangelising

    Change management

    Launch preparation

    Fire drills

    Job Descriptions & hiring
    Happy to help interview candidates to find the perfect fit

MAYDAY! Fix it! – Crisis Bundle

You find yourself in a crisis and need help finding a way out? Not a problem, keep calm and let us help you navigate the storm to avoid the crash! We can provide you strategies, action plans, and communication advice, as well as options on how to resolve or mitigate the situation.
We are well aware of the time sensitive nature of a crisis and will prioritise MAYDAY! Fix it! requests, coming through our contact form.

Where even start? – Starter Bundle
You know you will need something community or player experience facing at some point in your project, but you don’t even know where to start? Do you need to hire someone? Do you need an expensive very experienced person to build out a team? Do you just need some pointers to make sure you’re making the right considerations?

We are here to help you get started, and provide you with guidance along your progress.

Contact Us

Interested in working together? With a little bit of info we’ll be in touch shortly!

We are well aware of the time sensitive nature of a crisis and will prioritise MAYDAY! Fix it! requests as best as we can.

contact us